In 2022 we kept up with our environmental initiatives. JC Atkinson re-launched Greener Goodbyes, a simple web-based application which allows funeral directors to accurately estimate the Carbon emissions of any given funeral arrangement and then transact to offset, thus allowing the user to offer nett Carbon-zero funerals.
Greener Goodbyes data uses independent Life Cycle Analysis and as such with reference to Greener Goodbyes, we are confident it can be used to support and substantiate “Green” advice. We are happy for Greener Goodbyes registered uses to reference the site and use its content within your own marketing material.
Any green claims made should not fall into vague terms or what is otherwise known as “greenwash”. The Advertising Standards Agency is keen that environmental claims should be clear and substantiated. Details can be examined in the CAP Advertising code of practice. Details and advice are available HERE
Greener Goodbyes has many registered uses and is slowly building momentum. Our aim is to establish the resource for calculating Carbon emissions of funerals and fund the independent research required to substantiate and maintain the data used. The website can be visited as guest or as a registered user, for which you will qualify for user benefits. Please contact us if you require help and assistance in doing so. The site web address is Greener Goodbyes.com
Since its launch in Autumn 2021, Greener Goodbyes users have already used the monies received to offset the Carbon through our certified partners Forest Carbon. Uses are helping with the challenge to slow climate change.
In 2021 JC Atkinson generated 140,000kw/h of its own green electricity, thus saving > 40 tonnes of CO2e when compared to mains grid electricity. This was used on site to assist in the manufacture of your coffins. We also used our biomass heating, thus saving > 600 tonnes of CO2 emissions if the same heat had been generated by mains gas fuelled systems. We also collected > 200,000 litres of rain water which was used for toilets and van washing.
We will continue to endeavour to meet our own commitments in line with government policy and the commitment made the United Nations COP 26 Conference, which decided on a reduction of Carbon emissions of 45% by 2030.
As a Funeral Directors who strives to offer the very best quality products available, we chose to use Atkinson’s Reflections range when it comes to picture coffins. Incorporating personal memories of the deceased that Jamie and the Reflections team have designed specifically for that individual family.
- Daniel from D.B.DevallsJust to let you know how elegant the Walnut Tree Oval coffin looked this morning - it caught everyone's eye, plenty of comments and none of the pallbearers had seen one like it. It really did look smart. The book for the name details is beautiful, really impressive.
- White Rose Modern FuneralsJust want to say a massive thank you to you & your team for this coffin, we along with the Humanist celebrant, crematorium staff, family and friends thought it was absolutely brilliant, on route to the crematorium there were people on the street taking photos of the coffin and EVERYONE had a big stupid smile on their faces.
- McKenzie and Millar - FuneralcareEveryone commented on how unusual the coffin was. Usually people are too scared to go up to the coffin at a funeral, but everyone went up to see and spent time looking at the photos that were displayed on the coffin. It made is so much easier to be close to dad
- Diane (on behalf of Poetic Endings Funeral Directors)Mum loved the outdoors and nature. She was very environmentally conscious. When we looked at your Eco friendly coffins we knew we’d be able to find something perfect for mum. It made such a sad time a little easier as we know she would have loved it.
- Mr & Mrs SingletonI loved the design on the picture coffin, it really captured my mother’s hobbies. She loved bowls, and to have the bowling green on was a wonderful way to say goodbye.
- Janice DohertyWe wanted to say goodbye to our sister Helen, but in something that was more than just ‘a box’. The different choices that were available in all styles was fascinating. We chose a beautiful American-style Casket and also got a separate keepsake in her memory.
- Carl & Becky Taylor
